LG Mobile
Launch of the New Chocolate BL40 handset
London - September 2009

Salt was selected to launch the latest in the Black Label Series, the New Chocolate BL40. We proposed an "Exhibition" style event that depicted the evolution of the design of the Black Label Series. It took guests through the journey of how LG responded to the design and innovation influences of fashion, consumer products and architecture. It also included a timeline demonstrating how the launch of each handset was influenced by certain areas of design and how it related to elements of the LG brand.

A mixture of live exhibits in the form of live models, fashion, textiles and graphics were used to create an engaging, visual, fascinating and informative look at the heritage behind the Black Label Series together with the design and innovation that has become synonymous with this range of LG handsets. This then culminated in the unveiling of the New Chocolate BL40 handset using live models and stage theatre.   read more >