LG Electronics
Dublin launch - November 2006

The brief to Salt was to design and produce a launch event for LG Electronics in Dublin. They wanted to be able to communicate their marketing plans and advertising strategy to the press and store managers of the mass and independent retailers in Ireland in an on brand environment. Their objectives included elevating the LG brand and increasing product knowledge.We were tasked with finding a suitable venue, designing and building a stage set, shipping the LG products to Dublin and co-ordinating the event with the various suppliers and venue.

“Salt did a great job for us. The logistics went to plan and the set looked amazing. Overall a great success and I wouldn't hesitate in recommending Salt for future projects."

LG Electronics