LG Home Entertainment
LG Life's Good Lounge, UK wide, April 2010 – January 2011

Salt co-ordinated a tour of shopping centres and cinemas in an aim to show the immersive power of 3D TV to the general public.

The tour used an interactive living room installation complete with a sofa big enough for the whole family, treats to enjoy whilst trying out the 3D experience alongside a 3D TV demonstrating nature, sport, drama and even gaming in 3D!

The tour kicked off in Westfields Shopping Centre and then visited a different city each weekend including Manchester, Birmingham and Milton Keynes and had a celebrity guest in each location.

At Manchester's Trafford Centre visitors got to try their hand at 3D gaming with Coronation Street's Ryan Connor. In Milton Keynes visitors were treated to the sight of Britain's Got Talent star Stavros Flatley swapping dancing for 3D gaming, minus his shirt naturally!

Other guests included Santa taking time off from his busy pre-Christmas schedule to make a surprise appearance in both Birmingham and Kent!

“A resounding success!”  LG Home Entertainment, Marketing