LG Mobile
“Viewty” camera phone launch Madrid, September 2007

Salt Events was selected to launch the new LG Electronics 5.1 megapixel camera phone, the LG Viewty in Madrid this September. Salt was selected for this project off the back of the highly successful launch event for the LG Electronics Full HDTV which Salt designed and produced back in May of this year. LG Mobile wanted to launch the handset to its major dealers in a location that reflected the brand.

Salt Events suggested Madrid as the destination due to its high profile in the fashion world together with the excellent standard of technologically impressive boutique style venues it has to offer. The ME Madrid was selected to accommodate the launch event with an organised trip and private tour of Real Madrid’s home turf, El Estadio Santiago Bernabeu... read more >