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LG Mobile
“Secret” handset launch, London – May 2008
Salt were selected from a tender process to design and produce the UK launch of LG Mobile’s latest Black Label Series handset, SECRET. Salt worked with the marketing campaign strap line “A Style That Lasts” to conceptualise a visually stunning brand experience. A neon pulsing catwalk was constructed to host a unique fashion show, which was choreographed together with 360 degree wall projections of the handset illustrating the key functions. The specially selected models were body painted in silver, hand painted with LG logos and dressed with handmade costumes incorporating the handsets.
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