LG Electronics
UK Roadshows - April 2006

Our first project for LG comprised the brand’s relaunch to independent retailers in five UK destinations. A little Salt magic and we came up with the “LG Training Academy” at premier football stadia in each location. To carry the theme through, we produced football-inspired guest ‘tickets’and registration website, orchestrating the game from start to finish.

“Salt did an astounding job for us. The organisation was exceptional and the delivery faultless. I would have no
hesitation in using Salt for future projects.”

LG Electronics