LG Electronics
Viewty Consumer Roadshow

Salt were selected and tasked with creating the ultimate consumer event for LG Mobile’s Launch of their new Viewty handset. The event was to take place in shopping centres around the country over the Christmas and New Year holiday season and should demonstrate the integral features of the phone whilst engaging all demographics and creating brand awareness.

With the handsets superior home video qualities in mind Salt created a versatile, sleek and on brand promotional stand and ran an interactive, online video competition to demonstrate this. The stand was a hub of activity with instant prizes, give always and live demonstrations. LG were delighted with the outcome having gained valuable data from the consumer and valuable brand exposure.